How to establish and run Sina Weibo for corporations

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Embeded from Technomedia

According to TNW, by the end of 2012, the number of users on Sina Weibo exceeds 500 million, taking away the advertising profit by large scale. The high expanding speed of Sina Weibo’s user scale provides new opportunities for communication between corporations and individual consumers. To establish and run an organization Weibo account has become an essential public relations strategy in China.

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Things you need to know about Tencent QQ

If you think Skype is pretty big with 31 million users all over the world, you may be curious about how another instant message software called Tencent QQ got its 800 million active users. The answer is, it’s in China. The demographic scale is huge, so as the potential market hidden in those QQ users.

If you live in China, have a business in China, or simply interested in how Chinese people communicate online, Tencent QQ is the first social media service you should know, just because it got the largest user scale; and it is certainly the biggest instant messaging system in China.

First questions first, what exactly is QQ?

 Tencent QQ is an instant messenger like Skype, MSN or any other instant messenger that you are familiar with. There is Enghish version of QQ in the link here.  You can download it for free.

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Chinese social media landscape

In China, because of the “Great Firewall”, Chinese Internet users can’s get access to those common social media platforms, such as Facebook, Twitter, YouTube, and Google+. However, this does not mean we don’t use social media platforms. In contrary, we are pretty vibrating in social media, just using different ones.

Here are some simple facts:

  • 36% Chinese Internet users open social media sites as their portal page to Internet;
  • Chinese Internet users spend more time than their counterparts such as Japanese and Americans;
  • China has 513 million social media users, which is the largest demographic numbers worldwide.
  • The biggest Chinese social media platform has approximately 784 million users mainly in China, compared to 1.01 billion Facebook users in the whole world.

Here is the landscape of Chinese social media platforms:

 Chinese social media landscape, social media in China, Tencent, QQ, Sina Weibo

Retrieved from Cic.

The list below shows some of the most powerful social media platforms in China.

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