In China, because of the “Great Firewall”, Chinese Internet users can’s get access to those common social media platforms, such as Facebook, Twitter, YouTube, and Google+. However, this does not mean we don’t use social media platforms. In contrary, we are pretty vibrating in social media, just using different ones.
Here are some simple facts:
- 36% Chinese Internet users open social media sites as their portal page to Internet;
- Chinese Internet users spend more time than their counterparts such as Japanese and Americans;
- China has 513 million social media users, which is the largest demographic numbers worldwide.
- The biggest Chinese social media platform has approximately 784 million users mainly in China, compared to 1.01 billion Facebook users in the whole world.
Here is the landscape of Chinese social media platforms:
Retrieved from Cic.
The list below shows some of the most powerful social media platforms in China.
QQ belongs to Tencent, which is located in Shenzhen, Guangdong Province.
By now tencent QQ has more than 700 million users, mainly targeted toward young generation who was born after 1980, according to Fortune Money‘s report. The main function of QQ is instant message communication. However, based on QQ platform, Tencent has integrated other services to its platform too, such as Qzone (blog service), Tencent Weibo (microblog service), QQ online game, Tencent News, Weixin, and etc.
Sina Weibo, an analogy as Twitter, has 368 million users. Even though the scale of the demographic is not as big as Tencent’s, the users are more influential in terms of educational degrees, and geographic factor. Users of Weibo mainly located in first or secondary tier cities in China; they are well educated, savvy, and active to participate in public affairs. Users of Weibo usually publish and share breaking news, celebrity gossip, and public issues on the platform.
According to Fortune Money, Qzone has 597 million users. The Platform is popular among teenagers, small town residents, and rural area users. Users can write personal blogs, share blogs, share photos, post status, and play social games.
Renren belongs to Oak Pacific Ineractive. The platform right now has 140 million users, mainly consists of university students. It is initially created like an equivalence of Facebook, so the function of Renren is just like Facebook. Users can update their status; get news feeds from friends, tag and share photos, watch videos, and comment on other people’s status.
Weixin(WeChat) belongs to Tencent Inc. Right now, Weixin has over 100 million users. Most of them are city residents. This platform’s function is to chat with friends via mobile like an intercom. Users can download Weixin app to their smartphone from market. Users can find friends based on username and ID. If you don’t have any friends, Weixin will recommend some friends based on location.
The landscape of Chinese social media is far bigger than I presented above. Do you have experience using those Chinese social media? What other Chinese social media platform do you think is important?