If you think Skype is pretty big with 31 million users all over the world, you may be curious about how another instant message software called Tencent QQ got its 800 million active users. The answer is, it’s in China. The demographic scale is huge, so as the potential market hidden in those QQ users.
If you live in China, have a business in China, or simply interested in how Chinese people communicate online, Tencent QQ is the first social media service you should know, just because it got the largest user scale; and it is certainly the biggest instant messaging system in China.
First questions first, what exactly is QQ?
Tencent QQ is an instant messenger like Skype, MSN or any other instant messenger that you are familiar with. There is Enghish version of QQ in the link here. You can download it for free.
Chinese Social Media 101 