There is a misunderstanding about Mogujie, saying that it is the clone of Pinterest. In fact, Mogujie has a tighter connection with e-commerce websites such as Mogujia and Taobao. Comparing it with Pinterest, Mogujie adhere itself tighter with e-commerce websites but still remain its independency. User can choose whether or not attach shopping link with the pictures they share.
In China, fashion aholics can find fashion on Mogujie. When they do not know what’s the
Mogujie started up as a pinboard website in February, 2011. The website is mainly targeting at young female users who constantly shop online. On this website, registered user scan share show their shopping items, share
the link, look up for the hottest fashion trend, top popular collections,
celebrity’s styles and so on. They can also search for pinboard results based on items, such as the keyword “top”, “shoes”, “lace” etc. I found the searching g function darned handy because I constantly look for matching advises
from this website.most “IN” fashion style at the current season; or when you lost
yourself in too many choices when shopping online, you can always check this website
for most popular garments, make-up, and other people’s comments.
When online shopping goes social
It is sharing your shopping experience that makes Mogujie stands out of social pinboard websites. Users can share their online shopping experience on Mogujie.com. They can also upload pictures of themselves and become a model of their own.
The mode of Mogujie.com’s daily deal channel is different from normal deal sites.
It is called “reverse group purchase.” Users firstly vote for items that they want on Mogujie if the numbers of the group reached at a certain amount, online sellers will set up a time and price for those Mogujie users.
Even though, Mogujie is an online shopping community, the website is not an e-commerce terminal. Users share their online shopping experiences along with url linking to the shop. Most of the links lead users to Taobao (an e-commerce website like e-bay). Besides Taobao, they also link to other e-commerce websites such as Vancl and Topshop.
Mogujie on mobile devices
Mogujie focus its audience young women who are social media savvy. They also did a good job for bring the website across different mobile devices. Mogujie has its own apps on iPhone, Android, and iPad.
Users can download the app for free. On mobile devices, Mogujie gives the most possibility for social sharing function. Users can message within this app, share the content across QQ, Sina Weibo, and WeChat.
Mogujie is the combination of Pinterest and e-commerce website. Every day, millions of users share their fashion ideas, photo collage, shopping topics, online coupons on Mogujie.com. According to TechWeb, raises series C funding at $200 million valuation.
My question would be:
Do you think the social online shopping community is similar as Pinterest?
What’s the difference between Pinterest and Mogujie?
Do you think Mogujie is too commercialized?