According to Reuters, Chinese has overtaken German as the world’s biggest spending travelers. The potential market is still rapidly growing. Last year, Chinese tourists spent 41 percent more on foreign travel than the year before. Here is the reason why outbound traveling destinations should harness Sina Weibo to engage Chinese tourists: In 2012, there were 62 million Weibo accounts related to traveling industry. How to understand those social media savvy Chinese tourists? What are they sharing on Sina Weibo? What are they looking for?
What is WeChat?
Tencent’s WeChat is a mobile app that allows users to connect with friends across platforms. The download is totally free from iPhone App Store, Google Play, Windows 8 Store, Symbian, and BlackBerry. You might wonder, how big is WeChat? It is 300 million big in terms of the users number, according to TechAsia.
The similar dupe for WeChat in smartphone app market is a mobile messenger app called “Whatsapp.” However, WeChat has more features that allow users get to know more friends via “Drift Bottle,” “Shake”, and “Look Around.” I personally enjoy how the app allows me to customize my own Emoticons. Here is a simple listicle of WeChat’s features: