Enhancing China’s Outbound Travel Boom Using Sina Weibo

Outbound traveling

According to Reuters, Chinese has overtaken German as the world’s biggest spending travelers. The potential market is still rapidly growing. Last year, Chinese tourists spent 41 percent more on foreign travel than the year before. Here is the reason why outbound traveling destinations should harness Sina Weibo to engage Chinese tourists: In 2012, there were 62 million Weibo accounts related to traveling industry. How to understand those social media savvy Chinese tourists? What are they sharing on Sina Weibo? What are they looking for?

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10 Awesome Features from WeChat That You Don’t Wanna Miss

WeChat, Tencent, Social Media in China, Mobile App, New PR

WeChat app in the world by value

What is WeChat?
Tencent’s WeChat is a mobile app that allows users to connect with friends across platforms. The download is totally free from iPhone App Store, Google Play, Windows 8 Store, Symbian, and BlackBerry. You might wonder, how big is WeChat? It is 300 million big in terms of the users number, according to TechAsia.

The similar dupe for WeChat in smartphone app market is a mobile messenger app called “Whatsapp.” However, WeChat has more features that allow users get to know more friends via “Drift Bottle,” “Shake”, and “Look Around.” I personally enjoy how the app allows me to customize my own Emoticons. Here is a simple listicle of WeChat’s features:

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Mogujie: Chinese Online Community for Fashion + Commerce

Mogujie, Chinese fashion social website, celebrity style

There is a misunderstanding about Mogujie, saying that it is the clone of Pinterest. In fact, Mogujie has a tighter connection with e-commerce websites such as Mogujia and Taobao. Comparing it with Pinterest, Mogujie adhere itself tighter with e-commerce websites but still remain its independency. User can choose whether or not attach shopping link with the pictures they share.

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How to establish and run Sina Weibo for corporations

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Embeded from Technomedia

According to TNW, by the end of 2012, the number of users on Sina Weibo exceeds 500 million, taking away the advertising profit by large scale. The high expanding speed of Sina Weibo’s user scale provides new opportunities for communication between corporations and individual consumers. To establish and run an organization Weibo account has become an essential public relations strategy in China.

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Things you need to know about Tencent QQ

If you think Skype is pretty big with 31 million users all over the world, you may be curious about how another instant message software called Tencent QQ got its 800 million active users. The answer is, it’s in China. The demographic scale is huge, so as the potential market hidden in those QQ users.

If you live in China, have a business in China, or simply interested in how Chinese people communicate online, Tencent QQ is the first social media service you should know, just because it got the largest user scale; and it is certainly the biggest instant messaging system in China.

First questions first, what exactly is QQ?

 Tencent QQ is an instant messenger like Skype, MSN or any other instant messenger that you are familiar with. There is Enghish version of QQ in the link here.  You can download it for free.

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Chinese social media landscape

In China, because of the “Great Firewall”, Chinese Internet users can’s get access to those common social media platforms, such as Facebook, Twitter, YouTube, and Google+. However, this does not mean we don’t use social media platforms. In contrary, we are pretty vibrating in social media, just using different ones.

Here are some simple facts:

  • 36% Chinese Internet users open social media sites as their portal page to Internet;
  • Chinese Internet users spend more time than their counterparts such as Japanese and Americans;
  • China has 513 million social media users, which is the largest demographic numbers worldwide.
  • The biggest Chinese social media platform has approximately 784 million users mainly in China, compared to 1.01 billion Facebook users in the whole world.

Here is the landscape of Chinese social media platforms:

 Chinese social media landscape, social media in China, Tencent, QQ, Sina Weibo

Retrieved from Cic.

The list below shows some of the most powerful social media platforms in China.

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